Jeremy Fragrance is arguably not your typical TikTok superstar.

In many videos, the 32-year-old German dons an all-white suit with a chunky golden cross around his neck.

(In regards to his expertise: Jeremy is completely self-taught.

influencer jeremy fragrance wearing a black suit and tie standing in front of a black background with his name JEREMY in…

Courtesy Jeremy Fragrance

Alberto Morillas and Jeremy Fragrance.

And yet, he’s clearly on to something.

Despite his polarizing nature, there’s no denying the influence Jeremy Fragrance has on and off PerfumeTok.

tiktoker jeremy fragrance and master perfumer alberto morillas standing together at an event

Alberto Morillas and Jeremy Fragrance.

“[Personal scent,] it’s just as important as clothes or hairstyle,” Jeremy explains.

“It’s an expression of you.”

“(Versace Eros Flame?

influencer jeremy fragrance sitting at a table of perfume samples smelling different scents

Courtesy Jeremy Fragrance

Jeremy recommends opting for “the one that triggers the strongest confidence in you.”

(But, fear not Arianators,he staunchly approvesof Ariana Grandes fan-favorite Cloud perfume.)

“For men, there are not many good ones,” Jeremy says of the category.

“I would like to do one for Arnold Schwarzenegger.”

Now watch Nessa Barrett try nine new things: