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Having anice assis a reality I live with daily.

Tasteful photo of JLO in the buff on a white background

Courtesy of brand

Humility, on the other hand, comes and goes.

And make no mistake,J.Lo Beautyhas some hitson its roster.

What they settled on?

jar of J.lo beauty That Big Screen SPF 30 on a beige background

“It does for your skin what it does for your soul wakes it up a bit.”

I’ve already tried this new booty balm, and it works beautifully.

So far, so good.But if you want to hear from more than just me, I get it.

jar of J.Lo Beauty Targeted Booty Cream on a golden, beige-ish background

ALLURE: Why launch a booty balm now?

ALLURE:What is something surprising you learned in the process of making this product?

The booty is truly an underserved asset in the beauty products area.

ALLURE:How do you like to use Firm & Flaunt Targeted Booty Balm?

ALLURE:Fun fact you and I are both from the Bronx!

How has being from the BX influenced your outlook on beauty?

The Bronx definitely has a unique zip code beauty ideal, different from other places.

But more than being from the Bronx, it was being Latina that really shaped my definition of beauty.

Culturally, Latinas take pride in how they look.

We take pride in our bodies, our different shapes, our diversity.

ALLURE:How has your outlook on beauty evolved?

I still feel the same about beauty as I always have it is limitless and has no expiration date.

It starts with who you are and how you feel about yourself.

Self-care and self-love go hand in hand.

And I think we’ve heard this before, but there is nothing more beautiful than a confident woman.

They say men get better with age, but I’m here to say that women do, too!

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