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I want everyone to feel entitled to their version of beauty."

Three portraits of Jonathan Van Ness shot outside

Heather Hazzan / The Licensing Project

“It adds shine and has a smoothing effect,” says cosmetic chemist Ginger King.

The hemisqualane [in the JVN line] has the Ecocert natural certification."

“On curls, I’ll define the ends with it.

JVN Nurture Hydrating Shampoo on white background

Josephine Schiele / Clara Hendler

I love it on my husband’s hair.”

I always knew I wanted to be a hairdresser.

Then it was a matter of convincing my family.

JVN Nurture Hydrating Conditioner on white background

So that’s what I did, taking out my first loan."

On aging well:“I’m getting tons ofgray, which I love.

I take it nightly.

JVN Nurture Deep Moisture Mask on white background

It’s been a part of my hair journey.”

On beauty routines as self-care:“It’s almost turned into a miniyoga practicefor me.

It’s 10 minutes of listening to your breath, and I can realize, Is there anxiety?

JVN Undamage Strengthening Shampoo on white background

On fiction’s greatest beauty icons:“Does Blanche Devereaux count?

Then I was just feeling so not cute and un-zhuzhed, so I re-highlighted everything.

It was a triple bleach in three weeks.

JVN Undamage Strengthening Conditioner on white background

If JVN were a beauty look, it would be:“An effortless lob.

That’s kind of my vibe.”

JVN will launch onsephora.comandjvnhair.comon August 31 and will enter Sephora stores in mid-September.

JVN Embody Daily Volumizing Shampoo on white background

All products featured on Allure are independently selected by our editors.

However, when you buy something through our retail links, we may earn an affiliate commission.

JVN Embody Daily Volumizing Conditioner on white background

Collage of the products in the JVN haircare collection by Jonathan Van Ness

Josephine Schiele / Clara Hendler

JVN Complete Air Dry Cream on white background

JVN Complete Instant Recovery Serum on white background

JVN Complete Pre-Wash Scalp Oil on white background