All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

Josie Maranwants you to love her latest product.

A group of Josie Maran Whipped Argan ProRetinol Body Butter on a pink background

Courtesy of brand

But what Josie Maran really, really wants you to love is yourself.

The main difference is the pro-retinol element.

And of course, Maran is using it herself to address some of her below-the-neck concerns.

A manicured hand applying Josie Maran body butter

Courtesy of brand

Board-certified dermatologist Shari Marchbein is skeptical that beta carotene could make a retinol-like impact on skin.

It kind of turns me on, gets me filled up with love and just feeling good about myself.

“I think it’s like a really good way to get into a habit.”

I took her advice, and I can attest: She’s onto something.

It’s instantly softer and more hydrated to the touch, and it looks smoother.

Even my tattoos seem brighter.

And because it’s fragrance-free, it doesn’t interfere with any scent I may want to apply afterward.

And gosh darn it, itdoesmake me more enthusiastic about diving into my full skin-care routine!

Josie Maran Whipped Argan Pro-Retinol Body Butter is available now for $46 atjosiemarancosmetics.comandSephora.

All products featured on Allure are independently selected by our editors.

However, when you buy something through our retail links, we may earn an affiliate commission.

More on moisturizing:

Now check out a contortionist’s entire routine: