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InAlice in Wonderland, Alice embarks on apsychedelic journey.
L-R: TikTok userspoppyellah,sourandnasty, andcl0wnic0rn
And now, you may have to fall into aTikTok hole, either we’re here to help.
If you’re not doing kidcore, you’re doing ‘adultcore.'"
Luckily, kidcore isn’t just for children.
Plenty of adults are inspired by the aesthetic.
“As we age, I feel adults tend to start dressing more neutral,” Mattel adds.
“We attribute bright clothing to youth; kidcore is bringing back color to play with.”
And why has this Y2K, ripped-from-a-Lisa-Frank-journal look taken off?
What is kidcore?
But instead of dark, vampy hues, the goal is to be bright and bold.
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“Kidcore is ‘just kidding, you don’t have to grow up,'” Davy says.
I think its about joy being cool."
Despite the “innocence” associated with the look, kidcore creators don’t aim for fetishization.
TikTok creatorKaiiyasays that “people get Lolita fashion mixed up with the bookLolita, written by Vladimir Nabokov.
The book and the fashion have nothing to do with each other.”
Why is kidcore popular now?
For makeup artistAbby Ruhman, kidcore is personal.
She hasalopecia, an autoimmune disease that causes hair loss.
How do I do kidcore makeup?
Kidcore might seem intimidating but there’s an easy way to try it out.
Sullivan recommends starting with blush, adding it to the center of your face.
Sullivan usesGlossier Cloud Paint, andAllurealso loves theTower 28 BeachPlease Luminous Tinted Balm.
Adelaide suggests starting with liquid face paints that are easy to work with.
“I really love theAbout Face Fluid Eye PaintsandMehron Makeup AQ Palette,” she says.
Now, off we go to tend to our inner children.
