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I’ve been given 15 minutes withKim Kardashian.
Courtesy of brand
(On the phone, audio only.)
(Yes, there were headlines on this.)
People either love Kim or love to hate Kim there’s not much in-between, no “lukewarm.”
Courtesy of brand
A long-running cultural passion surrounds this woman.
To quote one of my favorite podcastsWho?
Her influence undeniably runs deep, but I would argue so does her business acumen.
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While general interest in Skims can be tied back to her involvement, it thrives on its own.
I personally know more than one Skims consumer who has no idea Kim Kardashian is involved in the company.
“That’s exactly what I’m doing with SKKN.”
Courtesy of brand
SKKN by Kim is her new foray into beauty.
On June 21 five years to the day since the debut of KKW Beauty SKKN by Kim will launch.
And it’s bypassing, at least for now, thehighlight and contour sticksthat launched KKW Beauty.
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It’s bypassing, in fact, most any concept of trend.
First off, Kardashian told me she doesn’t want to restrict SKKN to a certain demographic.
“It’s important to not have an age cap on it.
It could be up to a really mature skin.”
“That’s not realistic for me.”
There are lithe cylindrical bottles for liquids and smooth globes for creams.
Eight of the nine are fragrance-free (the scrub has a light scent).
While Kardashian thinks people will gravitate towards the Moisturizer, the Exfoliator is her personal MVP.
“It’s just so powerful, but gentle at the same time,” she says.
Ford notes the main abrasives in it are baking soda and magnesium oxide, which are rounded.
They feel grainy but aren’t as aggressive as, say, an apricot or walnut shell.
It reminds me ofThe Lancer Method’s PolishorGoldfaden MD’s Doctor Scrubin texture and how my skin feels afterward.
(Ed note: Sensitive skin types should probably tread carefully with any mechanical scrub.)
(Spoiler alert: Formulations matter.)
SKKN says the Face Cream will visibly improve firmness, elasticity, and radiance over time.
The formula includes something called “Alfalfa Complex 1%.”
Alfalfa extract is an antioxidant that helps soothe to mitigate redness and dullness.
It’s one of the main ingredients in thePeter Thomas Roth Instant FirmXproduct that went viral last year."
“It’s my personal favorite vitamin C derivative,” says Ford.
There are also two oils in the line the Oil Drops and the Night Oil.
“The Oil Drops look interesting,” says Ford.
The nice thing about oil-based products is they don’t technically have a pH."
(Refills are about 15 percent cheaper.)
This is a far cry from her cosmetics line, which was priced competitively and very trend-focused.
“This is my new venture.
This is starting a brand from scratch.”
you’re able to pick up SKKN by Kim beginning June 21 onSKKNbykim.com.
However, when you buy something through our retail links, we may earn an affiliate commission.
