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This year, we saw alip product boomthat was buzzier than the latest office gossip.
Courtesy of brand
Brands launched lip oils, balms, and glosses left and right (with E.L.F.
Cosmetics,Summer Fridays, and Haus Labs among some of the most talked-about formulas).
Its unique formula is what earned it the covetedOne to Watchseal of approval fromAllureeditors.
Annie Blay
Since its launch in 2021, Kulfi Beauty has been in the practice of giving people what they want.
Take the brandsUnderlined Kajal Eyeliners, for example.
So we made a baby of the two.
Annie Blay
The founder drew inspiration from Korean lip stains which have long-lasting pigment and are so easy to use.
The two products notoriously have different textures and functions.
But that doesn’t mean it’s not moisturizing.
Annie Blay
Knowing this, I was eager to put the lip oil stain to the test.
Of the six very wearable shades, the brownish color, Tamarind, drew me in first.
Then, connect the dots and fill in the lips.
Jessica Cruel
Nonetheless, it was comfortable.
I appreciated the thin, slightly tapered applicator, which made it easy to apply the product more precisely.
We wanted people to be able to line their lips with it if they wanted, says Ganjoo.
Bianca Richards
Because it has that staining aspect to it, you could choose where you want to place your product.
As it dried down, it left a soft, cushiony feel that lasted about two hours.
It’s so pigmented, with a pretty yet subtle sheen.
Kara McGrath
If youre looking for long-lasting moisture, you might want to reach for a traditional lip oil.
But Im not the only one with strong feelings about the Lassi Lips Staining Lip Oil.
Ahead,Allureeditors share their unfiltered opinions on the new Kulfi Beauty launch.
Kara McGrath
More Allure reviews
Jessica Cruel, editor-in-chief, wearing the shade Lucky Lotus.
I have a strong belief that Korean makeup brands make the best lip stains.
On a recent trip, I brought many tubes home from my Olive & Young haul.
Jesa Marie Calaor
This one from Kulfi is on the same level as my K-beauty favorites.
It has a watery, yet hydrating texture that doesnt feel oily or tacky.
Is dewy a term we can use for lips?
Jesa Marie Calaor
Thats exactly what it gives.
The color is brighter than what youd expect from a stain.
Its sheer but impactful, and you’ve got the option to build for more color.
Sarah Han
My only qualm is that it doesn’t last as long as some of my other tried-and-true lip stains.
After eating lunch, the color faded leaving me with only the remnants of the purple pigment.
This is one of the sweetest lip innovations I’ve seen in a minute.
Sarah Han
I love the shade Caramel, which is a great enhancer for my natural lip color.
It complements my skin tone beautifully.
The color payoff and moisturizing benefits lasted through lunch until late evening, which truly surprised me.
Lassi Lips hit my desk about a month ago and immediately became the most-used lip product in my arsenal.
I havent stopped gushing to my colleagues about this staining lip oil since it hit my desk.
Lassi felt more akin to the lightweightKorean lip tintsI usually wear.
The slightly watery consistency instantly melted into my lips and blurred the look of my lip lines.
(That said, I still prefer to prep my lips with a thin layer of balm.)
My lips felt instantly nourished, too, thanks to the formulas mango seed oil.
Lucky Lotus is also a gorgeous magenta that I (somehow?)
dont already have in my collection.
So, yeah, you could say Im a big fan.
Pricing and value
The Kulfi Beauty Lassi Lips costs $24.
Catch up on previous One To Watch reviews:
Now, watch Brooke Shields' 10-minute hair routine:
