All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
Like it or not,Kylie Jennerknows how to get people talking and not just talking, butspeculating.
Instagram/Kylie Cosmetics
She has turned marketing into a subcategory of the dark arts and for that we respect her.
And she has just pulled what is perhaps her most mysterious and buzz-generating brand move yet.
As of Tuesday, May 4, everything was conspicuously deleted from theKylie CosmeticsInstagram grid.
kyliecosmetics.com
Her hair is pitch-black with blunt, asymmetrical bangs.
The caption says: “Something is coming.”
This content can also be viewed on the site itoriginatesfrom.
Meanwhile, over on theKylie Cosmetics websiteeverything is gone except for a landing page that echoes the Instagram post.
A big pink block promises “SOMETHING.
The opportunity to find out what that is via email is offered with a sign-up field.
More on Kylie Jenner:
Now watch Bebe Rexha’s 10-minute beauty routine:
