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I’m not big on holiday traditions.

side by side images of kylie cosmetics the grinch collection and kylie jenner

Courtesy of Instagram/@kyliecosmetics

To a Grinch fanatic like myself, it’s the ultimate holiday-themed makeup collection.

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But, uh… does anyone else find this a weird flex for Kylie Cosmetics?

Not that I’m complaining because this collection is intensely cool.

It’s just coming from the last brand I’d ever expect it to come from.

According to the company, there’s a pretty simple explanation: Jenner just really likes the Grinch.

“There are so many great colors and shapes to play up with the theme.”

But hey, if it’s going to result in collections like this, I’m all for it.

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