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Lady Gagahas a secret that’s been hiding in plain sight for months.

Lady Gaga surrounded by a collage of new Haus Beauty products.

Allure/Channing Smith

“I wanted this makeup to be unlike any other makeup that’s out there and makeup for everyone.

So this is supercharged makeup with supercharged ingredients.

It’s infused withskin care.”

Haus Beauty products over a white background.

Courtesy of brand

Take, for instance, theHy-Power Pigment Paint, which is meant for lips, cheeks, and eyelids.

ThePower Sculpt Velvet BronzerandBio Radiant Gel Highlighterare two products that make Gaga very proud.

(Can youimaginetellingtheStefani Joann Angelina Germanotta no?)

Two models wearing Haus Beauty eye shadow.

Courtesy of brand

“Maybe in skin care, but never in a product.

They told me it was impossible to innovate.

But that’s not true you might, you just have to be relentless.”

An Allure editor tries Lady Gaga’s Haus Beauty products.

Allure

They told me it was impossible to innovate.

Gaga says that the arnica-infused highlighters and bronzers help to reduce the redness her cheeks are prone to.

We also dont do those patchy highlighters.

An Allure editor tries Lady Gaga’s Haus Beauty products.

Allure

Haus Labs, as you may recall, debuted in 2019 and was originally sold at Amazon.

Representatives for Haus and Gaga did not respond toAllure’s request for comment on the Insider story.

So that took some time."

An Allure editor tries Lady Gaga’s Haus Beauty product.

Allure

Keep reading to learn what we think.

“Even after 20 minutes, the color payoff is really gorgeous and feels moisturizing.”

They also love the “perfectly precise, superthin” Edge Precision Brow Pencil.

An Allure editor tries Lady Gaga’s Haus Beauty products.

Allure

Another easy-to-blend product is the Power Sculpt Velvet Bronzer in Light Level 3.

“It has such a soft, lovely texture,” they say.

And who can ignore the Optic Intensity Eco Eyeliner they have on their lids?

Commerce writer Jennifer Hussein is not usually one for powderedhighlighters.

But Haus Lab’s Bio-Radiant Gel Powder Highlighter in the champagne hue Golden Pyrite is making her reconsider.

“Its subtle shift makes my cheekbones look naturally striking,notblinding,” she says.

Hussein adds that the Optic Intensity Eco-Eyeliner in Black Onyx Matte refused to wash away after five washes.

“But don’t worry, because makeup remover did just the trick,” she says.

But the pigment, of course, is the star of the show.

Haus Labs by Lady Gaga retails for $22 to $40 and is available atsephora.com.