All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
For better and occasionally for worse, beauty and lingerie have long had anaffiliation.
Courtesy of brand
I’ve always been really impressed with the Victoria’s Secret business model, Cordeiro Grant tells me.
Lively’s messaging is less aboutcookie-cutterbeauty standards and more about comfort and community.
(Bra sizes range from 32A to 44DDD depending on the style.)
Courtesy of brand
Our community has been on that same journey.
But Cordeiro Grant tells me that she actually began developing this range for life on the road.
The products themselves can be both used and purchased together or separately.
Aside from an existing line of jasmine-scentedbody and home goods(there’s that synergy again!
), Cordeiro Grant isn’t currently planning to expand into color cosmetics or other beauty products.
“From a Lively perspective, people feel better about wearing less, not more,” she says.
Shop the full collection on October 29 onwearlively.com.
