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Even the mostinnovative hair dryerson the market still work this way.
Senior editor Jesa Marie Calaor before and after drying her long, medium coarse hair using the concentrated attachment.
That is, until LOreal Professionnels AirLight Pro.
(It actually won anAllureBest of Beauty Breakthrough awardthat year.)
And thats where LOreal Professionnel came in.
Senior editor Jesa Marie Calaor before and after drying her long, medium coarse hair using the concentrated attachment.
About the technology
It has also been tweaked to work on all hair types.
That’s why it took a good 18 months even after the technology was ready.
So how on earth is light going to dry your hair?
Commerce producer Sarah Hoffmann before and after drying her medium-length, curly hair with the diffuser attachment.
The scientists and engineers who developed the AirLight Pro found their inspiration in nature.
So the Zuvi team asked themselves, How can we apply this natural phenomenon to moisture in the hair?
This, in turn, makes the AirLight Pro more efficient.
With the AirLight Pro, the infrared light is heating the air as its flowing toward your hair.
This also isnt any old infrared light being used.
We have over 160 patents on this technology.
For one, LOreal claims the AirLight Pro is less damaging to the hair.
Secondly, the AirLight Pro is supposed to be gentler on your hair, leaving strands smoother and shinier.
First off, this hair dryer is fastfaster than any other Ive tried.
I can use it on any of my clients to achieve any kind of look, he says.
Id even describe it as glossy.
This is because of its high heat and thin concentrator nozzle, says Toth.
LOreal Pro also did something cool with the airflow attachments.
I can’t think of anything that I enjoy less than blow-drying my hair.
I appreciate how powerful and gentle it was at the same timequickly zapping moisture but never burning me.
Commerce producer Sarah Hoffmann before and after drying her medium-length, curly hair with the diffuser attachment.
“I really enjoyed hover-drying with the diffuser attachment!
(I’m always happy to see that function when using hair tools).
There’s definitely a learning curve with the concentrated air attachment.
Pricing and Value
All this innovation comes at a cost, though.
The LOreal Professionnel AirLight Pro is $475 (including the attachments), launching exclusively at Ulta Beauty.
The price includes a two-year warranty.
Two thumbs up from me and theAllureteam (plus my mom!)
I would gladly replace any of my go-tos with the AirLight Pro.
