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Malumais taking in the sweet smell of success.
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Maluma is indeed a global pop star.
In January, he was the face ofVersace Men’s Spring/Summer 2022 campaign.
He made his second trip to theMet Galalast year, accompanying Donatella Versace.
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In November, he channeled his heartthrob status into Disney’s hit movieEncantoas Mariano.
Now, he’s playing J.Lo’s leading man inMarry Me, and also appears on the film’ssoundtrack.
For the next frontier in his career, he teamed up with Hampton Beauty to developRoyalty by Maluma.
Patchouli and cocoa absolute bring an earthy sweetness to the overall vibe.
Finally, there’sAmethyst, a joyful union of pink orchid accord, tangerine, and clementine.
Sounds like it smells good, huh?
Here,Allurechats with Maluma about Royalty, working with J.Lo, and what’s next for him.
ALLURE:What made you decide to jump into the fragrance market?
Maluma:I wanted to give to everyone and all my fans a little piece of my taste.
The whole process was beautiful.
I chose the way they smell with the whole team.
We were in a lot of different meetings it was kind of hard because I’m picky.
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It was a dream that I wanted to come true.
ALLURE:Why did you name your fragrance brand Royalty?
My world is like a royalty thing.
ALLURE:What was the experience like to work with Jennifer Lopez inMarry Me?
M:She’s great!
I’m very honored that I can call her my friend.
I learned a lot about acting with her.
She gave me a bunch of advice.
Everybody knows she’s super professional and her work ethic is impeccable.
We have a beautiful connection.
Being part of the movie was great.
Being there with Jennifer and Owen Wilson was beautiful too.
ALLURE:Like J.Lo, you’ve also collaborated with other icons in music like Madonna and Shakira.
M:Well, that’s the royalty!
They’re not only examples for other women, they’re examples for men.
We want to follow that lead.
It’s great working with all of them.
Like Jennifer Lopez, I callMadonnamy friend.
I have a good relationship with them.
At the end of the day, that’s what matters.
That’s the most important thing for me.
Do you have a message for your queer fans?
M:It’s amazing!
Now that we’re doing the fragrances, I was thinking about the LGBTQ+ community too.
Something pretty special about these fragrances that we’re launching is that they’re gender fluid.
I love inclusion in every genre.
I feel proud that in some way they feel [connected to me].
I feel blessed and that’s something epic because it’s a big community.
ALLURE:We’ve seen your style evolve from streetwear in Medellin to Versace.
How would you describe your personal style?
M:I woke up and felt like wearing this [in a suit].
Maybe tomorrow I’ll wear something super “street.”
I love evolving and trying to do something different.
I love being a game-changer and not following trends.
I love to create trends.
ALLURE:You were also inEncanto, which is set in Colombia.
What was that experience like?
They don’t talk about violence and drugs [when they think about Colombia].
For me, that’s beautiful.
They talk about Maluma.
They talk about James Rodriguez, the soccer player.
I was super proud to be part of it we just got nominated for the Oscars!
That’s Colombia: pure magic.
Allure:What can we expect from you next?
That’s another dream.
We’re still expanding in every way that we can make it.
I’m planning on releasing a lot of music, too.
I already have like, 60 songs that were recorded last year.
We’re planning huge things.
I want to bring people from everywhere in the world to check out the concert.
