and exhilarating (blank canvas!).

Like me, the founders ofThe Home Editunderstand that it’s what’s inside that counts.

“Our whole philosophy is that when form meets function, thats where the magic happens.

Clea Shearer and Joanna Teplin hold up bottles of Rume products

Courtesy of brand

It’s really our inspiration for everything we do.

But their focus on aesthetics didn’t mean sacrificing the attention paid to the formulas' quality.

“We made every effort to use the cleanest and safest ingredients on the market without sacrificing effectiveness.

For bottles of Rume products on s gray background

Courtesy of brand

“This is important to us, but especially as moms.”

“Both of us are and have always been extremely diligent about handwashing.

Carrying bottles of hand sanitizer around is pretty normal to us,” they say.

Rume products are now available for $5 to $14 atrumebythe.com.

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