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In theBefore Times, my makeup routine could be described as “minimal at best.”

20 gray tubes of the Merit The Minimalist on a cream background

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(Read: Sadly, not fun.)

But then I metMerit and I was transported back to pre-COVID times, when wearing makeup was enjoyable.

Each product is vegan, cruelty-free, and formulated to meet theEuropean Union’s standardsof clean beauty.

A black Merit SOS Beauty No.1 Brush on a cream background

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Because I’m pretty fair, I teetered between two shades: Silk and Cream.

), I’ll probably end up using Brush No.

1 for other complexion products, like my belovedIlia NightLite Bronzing Powder.

Open tube of the Merit Clean Lash Mascara on cream background

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Clean Lash is also made with tubing technology (aka polymers) to coat and hug individual lashes.

“Think of it as the saran wrap on your lashes,” King says.

“They add some bulkiness and are flexible enough to stretch for aneyelash extensionlook.”

Five Merit Flush Balms in a row on a cream background

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(In the past, I’ve found clumping and smudging were inevitable the cleaner for the formula.)

I should note, from those two coats, not a single smudge occurred.

Dubbed the “impossible-to-mess-up” cheek stain,Flush Balmis Merit’s answer to a modern-day cream blush.

Two white tubes of the Merit Day Glow on cream background

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I’m lazy.)

But that’s the point.

For those who admire thefluffy, laminated-like brow lookthat grew popular last year, you’ll loveBrow 1980.

Three gold tubes of Merit Brow Gel on cream background

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It’s buildable, too, which is great news for all my futureTikTok shoots.

This is me, wearing a full face of Merit!

The entire routine base to lips took less than five minutes to apply.

Four tubes of the Merit Lip Oil with one tube open with cap off on cream background

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“In 2020, we learned that we don’t need much.

We got used to our natural hair texture, bare nails, and minimal makeup,” she says.

All products featured on Allure are independently selected by our editors.

Image may contain Human Person Cosmetics Lipstick and Face

This is me, wearing a full face of Merit! The entire routine — base to lips — took less than five minutes to apply.

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