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One example that comes to mind?Merit’sultra-creamy, easy-to-use Bronze Balm stick.

A diptych of Merit Great Skin Instant Glow Serum overlaid on a closeup texture shot of the goldenbrown serum  and Allure…

Soleil Summer /Allure

Luckily, this story ends well.

That being said, my morning skin-care routine is pretty minimal.

Somehow, my skin looked even smoother and glass-like than it had a few minutes prior.

A closeup shot of a goldenbrown bottle of Merit’s Great Skin Instant Glow Serum

Courtesy of brand

Sarah Han before makeup and after makeup (no foundation).

One of the crowning ingredients isniacinamide, which continues to be a hot-commodity ingredient in skin care.

We love some skin-care synergy.

A diptych of Allure commerce editor Sarah Han before and after applying Merit Great Skin Instant Glow Serum

Sarah Han before makeup and after makeup (no foundation).

Last but certainly not least,four molecular sizesof our staple, misshyaluronic acid, provide deeper-than-deep hydration.

Sarah Hoffmann before and after makeup.

Merit

Merit Great Skin Instant Glow Serum

Sephora

My final thoughts?

A closeup texture shot of the goldenbrown Merit Great Skin Instant Glow Serum on a white surface

Courtesy of brand

Merit totally nailed the naming of this product because the glow is unreal.

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Sarah Hoffmann before and after makeup.

Merit Great Skin Instant Glow Serum in glass bottle with gold cap on white background