you’re able to read more articles like this onehere.
Some quick math tells me that equates to about 11,000 new followers every single day.
She estimates she gained about 300,000 followers immediately after posting it.
Courtesy of Mikayla Nogueira
Allure: Whats your earliest beauty memory?
Mikayla Nogueira:My mom had a friend who sold Avon.
I thought, Why not try it out?
And the rest is absolutely history.
The first time I put makeup on, that was it.
I entered the Boston competition and I won.
And then I got to go down to Florida and present it to more people.
Allure: When graduation came around, what was your next move?
I battled with that.
I ended up choosing college.
I went to Bryant University in Smithfield, Rhode Island.
It was amazing, but I never gave up makeup completely.
I took clients all the time at college, for sorority events and dances.
Allure: But then you found TikTok.
What was the first video you posted?
It blew up, which I thought was really strange.
Thats when I realized how the TikTok algorithm works.
I’d tried YouTube in the past.
I had a Tumblr beauty page.
I gave up because it never went anywhere.
But its easy to go viral on TikTok.
Allure: Wait, howdoesthe algorithm work?
Allure: What was your first big beauty hit?
It was a tough decision, [but ultimately I knew] I could not give up TikTok.
That would break my heart.
Allure: You were also working retail at Ulta at the time, right?
Nogueira:Yes, and I felt like I picked the right time to leave.
Wed love to work with you on campaigns.
Allure: What does a typical day look like now?
Nogueira:I like to post at least three times a day on TikTok.
Some days I’ll have to do multiple makeup looks.
Allure: So where do you go from here?
Nogueira:I love doing product reviews on TikTok, but 60 seconds is not enough time.
Im building my YouTube studio right now, but I want my videos to be very different.
You don’t want to sit through a 30- to 45-minute tutorial.
It has to be wicked interesting.
More on Beauty TikTok:
Now watch TikTok’s Loren Gray’s 10 Minute Makeup Routine:
