And perhaps that has gone unnoticed because shes such a clear choice for a beauty spokesperson.
Michael Cera, on the other hand I dont think any of us saw that coming.
(Kudos to you if the timing of these bits wasn’t lost on you.
Bella Geraci/Allure
Some of us just want to laugh at weird shit.
And thats one of several reasons I was immediately won over by this CeraVe campaign.
It is absolutely bonkers and simultaneously brilliant.
Its not like CeraVe wasnt already running a relatively memorable campaign.
Michael Ceras campaign is the opposite of what you might expect, despite the obvious name overlap.
And hopefully more brands will recruit unlikely celebrities for punny or just delightfully ludicrous campaigns moving forward.
I have plenty of suggestions if any agencies are reading this.
More must-know skin-care info:
Now watch Charli D’Amelio react to TikTok beauty trends:
