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These four women descend from those four vastly different countries around the globe.
Some grew up there, but they all feel a deep connection to their ancestors and heritage.
And they have one more thing in common: Their culture is at the very heart of their brands.
Each of the products they have launched is a beautiful reflection of who they are and their personal experiences.
Deepica Mutyala
That family time and those Black hair moments still inspire me today.
I wanted to re-create iconicBlack hair culturestaples, like beads I wore, and steer away from mass-produced plastic.
Afra, [a line of gold hair jewelry], is a merge of all my worlds.
Courtesy of brand
Its fashion-meets-beauty-meets-lifestyle-meets-art-meets-Black-hair-meets-Afro-Guyanese-meets-Black-culture, which sounds insane, but I did do it.
And it’s not only for Black people; it’s forcelebrating Black culture.
[And when you wear them], you feel like royalty."
Nigella Miller
To me, she was the most beautiful woman in the world because of her inner beauty and confidence.
Elaluz [a line of makeup, skin care, and hair care] is largely inspired by her.
In every single product, there are Brazilian ingredients.
Josephine Schiele
I grew up eating cupuacu chocolate balls and never thought I would be using it in a beauty product.
Now, every time I use my products, they take me back to Brazil."
AtUoma, we talk about being colorful.
Camila Coelho
Our eye shadow palettes are inspired by three Nigerian mythical goddesses and their color stories revolve around their characteristics.
We also talk about being Afropolitan.
It’s the idea that ‘African’ is not one thing.
Josephine Schiele
Afropolitan encompasses the culture changes, diaspora, immigration, and shifts over the last 400 years.
All of this comes from my upbringing, and I’m now sharing that with the world."
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Sharon Chuter
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