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She certainly has a glow up for the ages, as does Colin.

still of penelope and colin from bridgerton season 3 part 1

Courtesy of Netflix

Much like the orchestral arrangements of popular modern-day songs featured in the show, they work.

I feel inBridgerton, it is beauty makeup, Coughlins personal on-set makeup artist Jessie Deol says.

Its not period in any way: its beauty.

Nicola Coughlan as Penelope Featherington in episode 301 of Bridgerton

You weren’t the only one who found Penelope’s old hairstyles unflattering—they were designed to be.

It’s high fashion.

Inseason two, shes a teenager experimenting with her own personal style, sometimes hitting but oftentimes missing.

[Penelope] doesn’t want to be under her mother’s thumb anymore.

Rosa Hesmondhalgh as Rae Kathryn Drysdale as Genevieve Delacroix Nicola Coughlan as Penelope Featherington in episode…

Penelope before her two makeovers.

She’s the [daughter] whos left, they don’t have any money.

Her mom almost wants to have her as a maidso what do you do?

You put your warrior clothes on, which is what she does.

Nicola Coughlan as Penelope Featherington in episode 301 of Bridgerton

Penelope at “phase two” of her glowup — she “means business."

Seduction and, ultimately, marriage.

It was a little bit over the top with the makeup but still beautiful, Deol says.

The makeup was like a smoky eye and glowy skin, but it still wasn’t Penelope.

Nicola Coughlan as Penelope Featherington in episode 302 of Bridgerton

The makeup for Penelope shifted from matte powders to dewy creams to create a more comfortable, lived-in feeling.

She loaded up on dense individualfalse eyelashesto show Penelope meant business.

After being ridiculed at this ball, Penelope takes a step back.

All you remember was it was beautiful.

Nicola Coughlan as Penelope Featherington in episode 302 of Bridgerton.

Penelope’s “kiss curls,” AKA those little swirls sculpted flat to her temple.

Deol notes that Coughlin was also heavily involved in the development of these looks.

The cat-like shape of the eye shadows diffused into something more rounded.

Mostly creams and pencils were used once Penelope found her look to provide a natural-looking finish that looks lived-in.

Nicola Coughlan as Penelope Featherington Sam Phillips as Lord Debling in episode 303 of Bridgerton

Penelope’s genius trick for drawing the eyes of suitors? Glittering eye makeup.

For liner, Deols product of choice wasArmani Beauty Smooth Silk Eye Pencil.

One thing from the series you wont be able to forget is the way Coughlins skin glows.

To contour her face, she appliedWestman Atelier Face Trace Stickin Biscuit.

Luke Newton as Colin Bridgerton Nicola Coughlan as Penelope Featherington in episode 303 of Bridgerton

Pen’s hair and makeup because less tight, less harsh, and more soft.

Okvist also wanted Penelopes hair and makeup to send subtle messages to her potential suitors.

We know now that was a specific choice to reflect the innocence and youth of the character.

This season, however, no hairstyle was repeated.

nicola coughlan and luke newton star as penelop featherington and colin bridgerton in bridgerton season three part one

That’s $16,000 worth of hair, Lady Whistledown.

Also, Coughlin wears wigs the entire season, seven to be exact.

Wigs allowed for details to remain consistent.

When you’ve got that security, you become sexy.

luke newton stars as colin bridgerton in bridgerton season three part on

Colin is ready to be a ladies' man.

His hair is rounderit’s not as round as it was in season one, but it’s round.

The hair is all Newtons no wigs here.