As the film and its subject, perfumerFrancois Demachy, take pains to explain, fragrances are transportive.
And if thats not Human Behavior 101, I dont know what is."
We learn that Demachy was born and raised inGrasse, France, the fragrance capital of the world.
Sebastien Gay-Brown
There, the film explains, the sense of smell is given as much weight as vision or taste.
Like a sommelier who was born and raised in Napa, Demachy has the instinctive nose of a perfumer.
As he builds a fragrance, he juggles a mental recipe including between 15 and 50 ingredients.
This process of scent creation isn’t one we get to see often.
“As we were filming, we discovered that the human journey was the center of perfume-making for Francois.
“I believe that a scent is like love you’re able to’t explain it.”
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