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They are the antithesis of theviral trendcategory that seems to dominate our screens more and more often.

side by side selfies of kara mcgrath angela trakoshis and gabi thorne wearing the revamped lolita now known as queen of…

Courtesy of subjects

The brand is now solely-owned by Kendo.

On thebrand’s website, they provide a shade match chart for the colors that were reformulated.

And it looks like the Everlasting Hyperlight Liquid Lipstick is living up to the brand’s claims.

closed tube of KVD Vegan Beauty Everlasting Hyperlight Liquid Lipstick and additional applicator of the queen of poisons shade

Angela wearing Queen of Poisons

“This new version is actually comfortable.

[The older version] would leave my lips cracking and so dry,” Trakoshis shares.

“But now it lays clean and really feels like nothing is there.”

selfie of angela trakoshis wearing kvd revamped lolita shade queen of poisons

Angela wearing Queen of Poisons

She says the shade might be a little darker than the original but not enough for it to matter.

Nicola wearing Queen of Poisons

Now how did I feel?

While putting it to the test, I did something potentially risky I didn’t apply anylip balm.

selfie of kara mcgrath wearing kvd revamped lolita shade queen of poisons

Kara wearing Queen of Poisons

I usually like to prep my lips with some moisture before applying matte-liquid lips.

And I was right because the moment I swiped on the light liquid formula, my lips felt fine.

Its mauvey hue looks lighter on my lips than it does in the tube.

selfie of nicola dall’asen wearing kvd revamped lolita shade queen of poisons

Nicola wearing Queen of Poisons

Speaking of that tube, I’m not feeling the ridged packaging, and I’m not alone.

The defining ingredient that changed it all is dimethicone, according to cosmetic chemist Ginger King.

“It is one of the magic ingredients to give products that instant luxurious feel.”

selfie of gabi thorne smiling while wearing the reformulated kat von d lolita lipstick

Me wearing Queen of Poisons

Overall, in our opinion, the Redditors have nothing to fear.

KVD’s revamped Everlasting Hyperlight Liquid Lipstick is receiving 10s across the board.