’s branded channel on the platform.
It did not go off without a hitch.
But once the channel went live, viewers noticed amarked lack of Black creatorsfeatured on its stream.
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was tone-deaf in the way that it chose to come into the space," Twitch streamerBettynixx, a.k.a.
Morgan Nixonshares withAllure,saying that it felt as if Black creators were being excluded.
Nixon was among many people who noted the dearth of Black beauty creators for E.L.F.
Twitch streamer BettyNixx
’s launch, as did other popular Black streamers, likeMiladyConfettiandMojo97(otherwise known as Mojo).
To say the gesture didn’t go over well would be an understatement.
Black streamers comprised 11 seconds of the video’s run time."
Twitch streamer Kosmic_Kat
The video was quickly taken down following apublic apology on Twitterfrom the company.
But for some Black streamers, it’s simply not enough.
Franklin says she built her own brand to specifically address that.
Twitch streamer KiwiOnTheSticks
Those makeup-related streams took her channel and her brand to new heights.
She aims to foster a welcoming environment for her viewers, but this is not always easy.
For those who want to stand up to trolls, they risk making themselves a potential target for raids.
Is Twitch #DoingBetter?
Allurereached out to Twitch for a statement on what it’s doing to combat these issues.
Twitch maintains that it prioritizes the safety of its users.
It baffles me."
“These meetings are ongoing.”
While the good intent is there, things are complicated by determined trolls armed with hateful words and code.
At the time of publication, the petition needed fewer than 100 signatures to reach the goal of 20,000.
Color of Change has also invited Black Streamers torecord videosthat share the harassment or hate speech they’ve experienced.
The #TwitchDoBetter founder toldAllureshe hadn’t heard any major updates from the platform.
“The targeted attacks, known more widely as ‘hate raids,’ were unacceptable,” Hession wrote.
This year we’ve proactively removed over 15 million bot accounts and that number continues to grow."
“Let Black people talk to you about the stuff that they’re passionate about,” Kiwi pleads.
“Instead of it being this thing where you have to explain your existence time and time again.
