All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
In June 2019, Ciara Imani May was in the process of growing her hair out.
Courtesy of Rebundle
She decided to do so with the help of protective styles, choosing towear braidsback to back.
That was when she started experiencing extreme scalp irritation.
Months afterlab testing popular hair brandsand at least eight grants later,Rebundleofficially launched on January 17, 2021.
Woman, businesswoman, friend, stylist, artist, inspired, empowered, happy, excited, included, proud
May says her brand is the first U.S.-made, plant-based braiding hair.
Since its launch, Rebundle has sold out on pre-orders.
From packaging and production to composition and nomenclature, the business of braiding hair is nuanced.
Getty Images
May hopes toloop in braiderswho will have first access to wholesale prices, thus expanding the brand’s reach.
Thus far, they’ve collected 140 pounds of plastic, synthetic hair.
“Scalp irritation is really just the beginning.
Getty Images
“We have been conditioned to think that a lot of things that are actually unhealthy are normal.”
Rebundle braiding hair also doesn’t contain tritium, also known as triton.
Referring to CaliforniasProposition 65, the brand notes that California hasrecognized the chemical as a carcinogen.
Courtesy of Rebundle
and the concentration is essential.
And context is everything.
And because we don’t know, we err on the side of caution.”
As Wilson explains, when any product is applied to the skin, it will attempt to rebalance itself.
However, they are all in accord that Rebundle is spurring innovation in this category.
