Rihannais the new face of the extremely popular modern classicDior J’Adore fragrance.
As noted byWWD,Rihanna will replaceCharlize Theronas the official face of the scent.
“This scent that I have known and loved for so long means so much to women.
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The house of Dior is thrilled to have Rihanna join its ranks, of course.
J’Adore debuted in 1999 and was formulated by perfumer Calice Becker.
J’Adore has been a bestseller for the house since its inception and the lineup now includes several flankers.
Pierre Mouton for Dior
Rihanna’s first J’Adore campaign will be revealed on September 1 and will be shot by Steven Klein.
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