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If you spend enough time in the beauty world you’ll begin to notice a pattern.
Courtesy of brand
(In my opinion, this year’s contenders:Scalp careandbakuchiol.)
It’s the beauty industry version of clout-chasing.
ButRodan + Fieldsoperates instead with an “if it ain’t broke, don’t fix it” model.
That’s not to say that founders Katie Rodan and Kathy Fields don’t innovate.
In fact, the pair recently launched a newface mask collection.
On October 19,Redefinebecomes the first Rodan + Fields range to undergo a makeover.
“There’s new technology available to us and that was one big reason [we reformulated.]”
Bakuchiol, a new peptide blend, and a new retinol complex made their way into the updated products.
Ingredients aren’t the only thing that has changed in more than a decade.
Antioxidants take a much stronger role in the new formulations as we want to protect againstenvironmental assault."
The second reason for the reformulation was to offer customers customization.
“The focus of our cleansers is exfoliation,” says Rodan.
Both cleansers now contain glyceryl glucoside, which comes from the combination of a desert plant and blue-green algae.
When it comes to skin care, the molecules work similarly.
“It’s said to help increase resistance in skin cells,” says Petrillo.
The second step, a brand-new formulation of Pore Refining Toner ($50), is universal.
“The new toner is really focused on brightening the skin,” says Rodan.
The active ingredient here isniacinamide, which helps even skin texture tone and reduces the look of dark spots.
It’s also an anti-inflammatory, which makes it useful forskin conditionssuch as acne and rosacea.
(A welcome reprieve for our tester, who has sensitive skin.)
The regimen also makes use of niacinamide in the overnight moisturizers.
The next step is broad-spectrum SPF 30 ($50), now available in a lotion or cream.
The newly added lotion option was designed for those of us who want a more lightweight day moisturizer.
That philosophy has poured over into thenight moisturizer, which is also available in two textures.
And best of all that’s it.
Cleanser, toner, and SPF moisturizer or night cream, and you’re done.
“We’re always looking to have the best skin of our lives,” says Fields.
“And the bar is very high.”
The Rodan + Fields Redefine collection is available now onrodanandfields.com,or via any Rodan and Fields consultant.
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