All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

Those who know me personally know that I’m extremely low-maintenance when it comes to my beauty routine.

rose inc modern essentials full collection rosie huntingonwhiteley

Photo courtesy of Rose Inc.

If minimalism is also your makeup motto, supermodel-turned-beauty-mogulRosie Huntington-Whiteleyhas got you covered with her latest curated beauty collection.

I know, I know another day, anothercelebrity beauty brand.

So, what can be expected from Rose Inc.’s new lot of beauty products?

Image may contain: Bottle, and Cosmetics

Courtesy of Jennifer Hussein

As far as price goes, the products range from $18 to $72.

TheRadiant Brightening Serumwas a crystal-clear winner.

Think: dewy without a greasy feel.

Article image

Last, but not least, there’s theLip Sculpt Amplifying Lip Color.

This lip crayon actually does a great job at both.

and they all create a dewy, subtle finish that’s perfect for minimal makeup days.

Image may contain Human Person Finger Necklace Jewelry Accessories and Accessory

Courtesy of Jennifer Hussein

The line will arrive in Sephora stores andsephora.comstarting August 27.

More of our favorite beauty brands:

Done reading?

Article image

Article image

Image may contain Human Person Finger and Face

Courtesy of Jennifer Hussein

Article image

Article image