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Colin Jost is an eye cream guy.
Courtesy of brand
At least, that’s according toScarlett Johansson.
“I’ve never had a partner who usedeye creambefore,” she tellsAllureover a Zoom call.
(The actor andSaturday Night Livestar married in 2020, and share a six-month-old son, Cosmo.)
Courtesy of brand
“I always forget to put eye cream on, even though my makeup artists always tell me to.
“He was the first one to use it regularly,” she shares.
“He’s been using it secretly for a year.”
Before The Outset came into his life, Jost regularly used Kiehl’s Facial Fuel Eye De-Puffer.
“I think it makes him feel invigorated,” Johansson adds.
The Outset’s first drop contains five products.
First, there’s aGentle Micellar Antioxidant Cleanser.
For the uninitiated, micellar water is a combination of water, ingredients likeglycerinand surfactant.
“Newer collagen sources can be bio-engineered or from plant sources,” cosmetic chemist Ginger Kingpreviously explained toAllure.
Firming Vegan Collagen Prep Serum
Next up are theNourishingSqualaneDaily MoisturizerandRestorative Niacinamide Night Cream.
On to Jost’s favorite, theSmoothing Vitamin C Eye + Expression Lines Cream.
Board-certified dermatologistPatricia Wexler, M.D.
(“For sexy men only?”
Johansson deadpans upon learning this news.)
And then she gets serious.
Courtesy of brand
“It is a lot,” Johansson acknowledges.
Johansson refers to her line as “sustainable,” which is a word that can have anebulous definition.
The brand will also donate 1 percent of annual sales to support environmental nonprofits.
Courtesy The Outset
“I’m honestly telling you that I never do anything like that,” she says.
“I had such problem skin for such a long time that I’m honestly terrified of facials.
I’m terrified to let anybody touch my face.
OK, sure, but what is the most indulgent treatment she’s ever received?
“Well, I went to this place where somebody washed me with a big rain hose.
I was washed, lying down.
I didn’t like it.
It was odd.”
So it makes sense that she’d develop a phobia of facials.
The skin-care simplicity Johansson prefers is reflected in her line.
“The routine that works for me is very gentle, and I stick to that routine.
The Outset’s regime is based on my personal one: cleansing, prepping, and moisturizing.
There are no ingredients that will interact with whatever crazy peel youre using.
It plays well with others.”
When Johansson was 12, she starred in Robert Redford’sThe Horse Whisperer.
She experienced some teenage acne onset.
He’d be like, ‘Whoa, what do we have today, Mount Vesuvius?'”
He’d be like, ‘Whoa, what do we have today, Mount Vesuvius?’
She says that was the first time she felt bad about her skin.
“And so I think I just became really hyper-aware of how that affected my self-confidence.”
Johansson ended up working with makeup artistPat McGrathfor previous brand campaigns.
Oh, Pat, what would we do without her?”
An unexpected perk of brand-building is choosing a team, Johansson says.
“Running a startup is challenging.
It’s problem-solving, which I like.
It’s a labor of love.
“It even has my dining room table and chair in the conference room,” she says.
The Outset is available for purchase starting March 1 for $32 to $54 attheoutset.comand Sephora.com.
Additional reporting by Jenny Bailly.
