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There are family businesses in every industry, and in beauty, they tend to be matriarchies.
From left: Courtesy of Charlotte Tilbury; Photography by Nick Haddow; Courtesy of Anastasia Beverly Hills
Its part of our inheritance.
And for some, there is plenty more in dollars, in shares, in legacies to uphold.
But this is not a story about family beauty businesses; this is about cosmetics dynasties.
Photography by Gabor Jurina
For instance,ALelia Bundlesstill carries the torch for her great-great grandmotherMadam C.J.
Walker, the hair-care magnate, and, according toGuinness World Records, Americas first female self-made millionaire.
For three generations, Walkers female descendents have taken the name ALelia.
Courtesy of Anastasia Beverly Hills
The youngest, Isabelles granddaughter Daria Botin dOrnano, handles digital content.
At the time she saw a gap in the market for a heritage brand that was unapologetically feminine.
Heritage is really important, Lauder said.
Photography by Griffin Lipson
to get to know where you’re going, you have to know where you’ve come from.
Indeed, some younger, founder-forward beauty companies are already creating legacies.
But in the three profiles below, they stick close to the company.
Courtesy of Charlotte Tilbury
I asked Aerin Lauder, Did you always think youd go into the family business?
Later, while reviewing the transcript, I decided this was a bad question.
But I was curious, and Aerin was considerate.
Sometimes they appear as if on the way to a parent-teacher conference.
Claudia is also a product developer, once tasked with taking the brand below the arch.
I told her, Look, I want to do makeup.
Let’s start small.
There’s a new platform I’m, like, obsessed with called Instagram….
The first product she worked on was an instant hit:a cream contour kitthat launched in 2014.
That’s when I knew that makeup was going to be my thing, Claudia recalls.
But it’s not like I grew up dreaming of it.
A decade before, she was a drama kid with film school ambitions.
It was more like, Okay, well, are you going to do the family business?
Or are you going to work retail?
Claudia got a job at her moms Beverly Hills salon, scheduling appointments and slingingDipbrow.
But with the product-development job came product-development job duties, which included near constant self-testing of cosmetics.
I just become hyper focused.
(How to explain her marketing acumen?
Claudia, now 36, loves color.
Pink hair is a signature, though shes been known to rotate through the rainbow.
Its fun for teens and queens alike.
Its also a savvy way for a Beverly Hills brow emporium to tempt the Zoom generation.
Thisisyour mothers makeup brand, and shes coming for you too.B.K.
It was among the moments when Charly realized that her mom,Dr.
But that wasnt always the plan.
I was very keen to do my own thing.
I had tried various jobs on the side while I was getting my bachelors degree.
Eventually, she decided to officially dip her toes into the family business.
The retail spaces also serve as spas where clients can book treatments using the Dr. Barbara Sturm line.
Charlys foremost priority is preserving the sanctity of the company her mother worked so diligently to build.
When you create a brand, you feel so strongly about it; its your baby, she explains.
You care more than anyone else ever will.
The only person who could come close is probably someone in your family.
My granddad was an artist, Tilburys niece,Sofia Schwarzkopf-Tilbury, tellsAllure.
So did her aunt, who recommended that the teenage Sofia assist her in prepping models for fashion shows.
Says Sofia, Charlotte would ask me, What are we missing from the brand?
What are people asking for?
A job in product development soon followed for Sofia.
Aunt Charlotte and her niece are pictured together, glowing from cheek to lip to blowout.
Even the client list is hereditary.
In 2020,Puig bought a majority stakeof the Charlotte Tilbury company, reportedly for about a billion pounds.
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