All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

Last winter,I’m Cold makeupwas all over TikTok.

selena gomez im cold makeup look

Getty Images

On October 30, Gomez attended the Los Angeles Lakers versus Orlando Magic basketball game in Los Angeles.

She was dressed in a black shirt and matching leather jacket.

Her cheeks and nose were a rosy hue.

selena gomez im cold tiktok makeup

Getty Images

Applyingblushto the apples of the cheeks and across the nose is the key to recreating the viral TikTok trend.