“That includes a climate commitment, sustainable sourcing practices, responsible packaging, and environmental giving.”
The retailer didn’t reach these new standards arbitrarily.
But Deily is hopeful that the new program’s standards encourage more brands to strive for similar goals.
Courtesy of brand
“We feel that we have a responsibility to apply some pressure to the brand community.
And one of the best ways to do that is to create some FOMO, right?
We have the opportunity to inspire change and the brand community.
Courtesy of brand
And because we’re a global presence in beauty, that could potentially have a really massive impact.”
No amount of misleading greenwashing will earn a brand the distinctive new designation, though.
And so that’s something that we’ve always wanted to avoid," Deily explains.
Sephora’s Clean + Planet Positive program officially kicks off on Thursday, July 22.
You’ll find the seal in stores and online to help designate which products meet the program’s standards.
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