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Well be honest: Serena Williams’s makeup line was not onAllures 2024 celebrity beauty brand bingo card.
Bella Geraci
But we started using itwere here to do the workand came to find we hit a makeup jackpot.
Six years and many reformulations later, Wyn Beauty is finally on shelves.
It feels like I’ve been working on this literally forever, Williams tellsAllure.
Annie Blay wearing 8 of the 10 products in the Wyn Beauty line.
The journey to producing Wyn started with the phrase active beauty.
I’m an active person and it doesn’t necessarily mean winning Wimbledons.
I feel like I’m an everyday person.
I know a lot of people would be shocked to hear that, says Willams.
Read on to discover why Wyn Beauty has joined our list of favorite celebrity beauty brandsa feat in itself.
Overview
You don’t have to look hard to see Williams’s image reflected in Wyn Beauty.
One of the most impressive things about the collection is the expansive shade range.
(These are Williamss two favorite products in the line.)
The MVP: Most Versatile Pigment cheek and lip tint comes in eight pigment-packed options.
The color payoff for each product is very well done, says New York City-based makeup artist Joseph Carrillo.
(Carrillo is not affiliated with the brand.)
The rest of the line is also really well-executed.
And the Glideline Longwear Eye Pencil is a worthy alternative if a creamy liner is more your jam.
The former is great forserious matte lipstick wearers, the latter is ideal if you want something more subtle.
Our resident lip oil lover, associate beauty director Sarah Kinonen, was a fan from the very swipe.
Annie Blay wearing 8 of the 10 products in the Wyn Beauty line.
It’s super lightweight but still hydrating and has a pleasant vanilla icing scent, she says.
Finding that balance of color, performance, and hydration was difficult.
Ultimately, the team nailed it.
Annie Blay wearing 8 of the 10 products in the Wyn Beauty line.
Its easy to forget youre applying sunscreen with this tint since it feels like a complexion product.
The tint of each shade (from titanium dioxide and iron oxides) helps to offset any ashiness.
I applied two pumps to my face and blended it in with a fluffy complexion brush.
The soft matte finish has to be my favorite feature.
(I have oily skin, sodewy skin tintsoften leave me looking a little greasy.)
I didnt have that issue here.
The concealer blended into my undereye area, balancing out my dark circles, diffusing into an undetectable finish.
Next, I dotted the MVP: Most Versatile Pigment cheek and lip color in Push onto my cheeks.
I consider myself a tubing mascara connoisseur, and I have now found a new favorite, she says.
Overall, applying a full face of Wyn Beauty, took me about 10 minutes.
Williams wanted this to be an express makeup experienceand she delivered.
I was expectingtinted sunscreenvibes, but it’s more along the lines of a light-coverage foundation.
Im really impressed that there is SPF 30 and even the darkest shades don’t look ashy.
Plus, the silky formula blended seamlessly (and without splotching) with my cream blush.
Jesa Marie Calaor wearing the Featuring You Hydrating Skin Tint SPF 30 in the shade 210 Commit.
Applying the product feels like a traditional foundation, but lighter.
It blends flawlessly onto my skin, leaving the slightest wash of coverage.
Talia Gutierrez wearing the Featuring You Hydrating Skin Tint SPF 30 in the shade 300N Aware.
Hunter Lacey (left) wearing the Featuring You Hydrating Skin Tint SPF 30 in the shade 90 Reach. Jesa Marie Calaor wearing the Featuring You Hydrating Skin Tint SPF 30 in the shade 210 Commit.
