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Now, Chuter and Pull Up for Change are embarking on a new endeavor: theMake It Black Campaign.
Courtesy of Pull Up for Change; Illustration by Clara Hendler
“What I want to tackle is language.
“Actually,black is classic.
Black is the color of luxury,” Chuter says.
“We don’t see that in the dictionaries, and it must change.”
These all-black products don’tjustfoster conversations about the color’s outdated definitions and racist connotations.
Members of the public will also be able to donate to the fund.
You cansign it here.
Hell, we use the term “the new black” all the time when something is trendy.
“Nothing will ever be the new black, period.”
To learn more about the Make It Black Campaign, visitmakeitblack.org.
