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Shea Couleé against a pink background wearing a neon yellow furry jacket

Shea Couleé

Every single thing we know about makeup today we owe to theart of drag.

Until 2009, whenRuPauls Drag Raceturned the feminine performance into…a reality competition.

The queen of queens: Chicago-basedShea Coulee, who snatched her own crown last year.

“Three different colors are needed for my foundation to build dimension.

I start with a cooler tone around the perimeter of my face.

Then, around my T-zone, I go in with a warmer, lighter foundation.

There are really warm tones, cool tones, oranges, yellows, and reds.

I’ve taken time to recognize where those tones are pronounced on my face.”

“I kind of go really light with my shade selection to highlight my face.

The difference between a day-to-day and a drag highlight and contour would be the sheer amount of product.

That illusion creates a stronger, more pronounced bone structure.

Then, I’ll go in with an icy pink color on top for a shinier highlight.”

Around the perimeter, I went in with a mocha liquid lip.

Then give them a nice pat, pat, rub, rub, to blend."

“Good, old-fashioned press-ons love them.

Long nails elongate the fingers and hands and make them look really elegant.”

Then, when I’mtrimming the lace, I see to it it’s a little jagged.

It looks more natural if you actually kind of mess it up."

Drag is a way for us to reclaim that and express the power that exists in femininity.

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Read more fromAllure’s 30th Anniversary issue:

Now, watch Monet X Change’s drag transformation tutorial: