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Becoming TikToks favorite fashion and beauty muse was the last thing onSofia Richie Grainges 2023 bingo card.

Sofia Richie Grainge posing in front of a pink background.

Courtesy of K18

As told to Annie Blay

YouTube was my first teacher when it came to beauty.

For years I put on way too much makeup, just kind of following what girls were doing online.

Even when it comes to hair, I had my time doing blue and pink…

Sofia Richie Grainge posing in white outfit and black sunglasses.

The model on-set for her inaugural K18 campaign.

I feel like Ive tried it all, but Sofia is a dirty blonde.

Im not going to do anything else.

My beauty philosophy has evolved over the years into something that makes me feel my most confident.

K18 Peptide Prep Clarifying Detox Shampoo white bottle with aqua stripes on white background

Richie Grainge behind the scenes of her K18 shoot with hairstylist Yuichi Ishida.

Now, it anchors a bit more on simplicity, health, and maintenance.

A lot of that comes from watching my mom and sister take a more minimalistic approach to beauty.

Ive watched Nicole lean into her natural beauty over the past four or five years.

K18 Leave-In Molecular Repair Hair Mask squat white bottle on white background

Ive been inspired by how she embraces her skin.

The model on-set for her inaugural K18 campaign.

That definitely influenced how I wanted to approach my wedding-day makeup.

Sofia Richie Grainge with hairstylist Yuichi Ishida.

Richie Grainge behind the scenes of her K18 shoot with hairstylist Yuichi Ishida.

My biggest wedding day beauty tip is to get good sleep the night before.

If theres one thing you cant hide on your face, its being tired.

Its kind of the only way my hair will stay in a slick bun.

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I should probably share that on TikTok.

I havent tapped into any of the trends, but I have made some TikTok-influenced purchases.

My skin care is pretty simple, too.

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I tend to have very oily andsensitive skin, so its super important for me that Im really cleansing.

In the morning I useChristie Kidd Perfect Skin Clean Natural Facial CleanserandFresh PadsandEltaMD AM Therapy Facial Moisturizer Lotion.

I remember laughing with my friends about it but kind of brushing it off.

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Then I realized that people are actually using that phrase and it’s an aesthetic that people are wanting.

It was extremely flattering and humbling for me.

I still laugh because it doesnt feel like a real thing, that people actually care.

Im taking it all in and embracing it.

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