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In like a lion, out like a lamb.
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Its still so popular, but I think people are looking for the next evolution of the category.
The gourmand category is becoming very diverse, explains Givaudan perfumerCarine Certain Boin.
Overall, customers are looking for variety right now.
A very strong, slightly more gourmand version of the iconic eau that Constant describes as elegant and graceful.
Almond notes are particularly prevalent, but you may not recognize them right away.
Almond notes can present themselves in many ways, says DSM-Firmenich perfumerBerenice Watteau.
A dash of cardamom.
A pinch of nutmeg or pink pepper.
These common kitchen spices are how perfumers are adding more nuance to the gourmand category.
The emerging trend reflects the modern gourmanda balance of indulgence and sophistication that appeals to evolving customer tastes."
Its more of a savory, edible note than a vanilla, sweet note.
Springs best tea-based fragrances are incredibly diverse, spanning multiple olfactive categories.
Matcha is a note that can smellearthyor creamy, but dAnnams new Matcha Soft Serve captures both aspects perfectly.
Alcoholthe kind you drink, not the kind used in most fragrances as a solvent.
One of the other ways were adding sweetness is with booze, says Johnsen.
Theres an option out there for everyone, whatever your preferred tipple or olfactive category.
So, what exactly are aldehydes?
5, the most iconic aldehydic fragrance, contains an intense amount of aldehydes, making it instantly recognizable.
Phlurs Golden Rule opens with a juicy splash of mandarin and golden pear.
Le Monde Gourmand Nectar de Passion combines tangy pink grapefruit with tropical passion fruit.
Room 1015 Jasmine Freak contains mango, while Marc Jacobs Daisy Wild features a unique banana blossom note.
Rhubarb is technically a vegetable, but Pradas Infusion de Rhubarbe highlights the very fruity aspects of the plant.
But then you’re able to also capture the warm, sweet doughiness of rhubarb when its baked.
Fruit [fragrances] are evolving, says Certain Boin.
They are becoming yummiernot like fruit candy, but in a more natural, mouth-watering way.
Customers asking for earthy fragrances aren’t necessarily seeking a specific note.
There is a soil/mushroomy note that really brings to mind what an earthy scent can be.
Florals are getting fresher
D.S.
& Durga, whose Brown Flowers eau de parfum dropped on February 28.
Nothing heavy or opulent.
Read more about fragrance:
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