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But, according to the brand’s founder and CEO Maureen Kelly, some folks had one major critique.

tarte shape tape ultra creamy concealers lined up in a row

Courtesy of brand

We need more moisturization from it,'" Kelly recalls.

As New York-based board-certified dermatologist Jeannette Grafpreviously explained toAllure, prickly pear is a powerhouse fighter against inflammation.

Maureen and I literally tested hundreds of samples, Bulishak says.

tarte cosmetics shape tape ultra creamy concealer product swatch

Courtesy of brand

[And] we do consumer panels and studies."

So when will you be able to buy Shape Tape Ultra Creamy?

That’s a question with a few different answers.

If you want to buy it right away, you could do so but there’s a small catch.

Shape Tape Ultra Creamy Concealer makes its world debut on November 6 exclusively onqvc.com.

You’ll be able to find itat Ultashortly after that.

All products featured on Allure are independently selected by our editors.

However, when you buy something through our retail links, we may earn an affiliate commission.