All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

Before there wasShape Tape, there wasCheek Stain.

Three tubes of Tarte Cheek Stain on colorful background

Courtesy of brand

“It was the pinnacle of beauty [to me],” says Kelly.

She worked with a lab to create a lightweight formula that delivered a natural-looking flush of color.

“This new generation is really into creamy and dewy formulas again,” she says.

Three tubes of Tarte Cheek Stain

Courtesy of brand