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Do you smell that?

Three side by side images of a woman standing wearing a baby blue suit with her hair slicked back in front of a blue…

Photographer:Elliot & Erick Jimenez;Stylist:Rachael Wang;Hair:Nikki Nelms;Makeup:Frankie Boyd;Manicure:Eri Handa;Set designer: Jenny Correa;Producer:Marcos Fecchino

Long, green plumes of clary sage stretching through the corridors of an upscale wellness retreat?

Tingly cognac, sprinkled across a bed of velvety tonka bean?

If it sounds like a headache, that’s because it kind of is.

Maison Francis Kurkdjian Cologne Forte Collection on white background

The fragrance industry has reached dizzying new heights.

There are new and refillable modes of packaging.

They’re doing patchouli in a way patchouli hasn’t been done before.

NEST Seville Orange Perfume Oil on white background

But that may pose more questions than it answers.

Is a fragrance a feeling?

Is it a place to escape?

Este Lauder Beautiful Magnolia Eau de Parfum on white background

We don’t know we just love it.

Well, we love some more than others.

The initial explosion of mint and green peppercorn settles into a dry, leafy base.

COCO MADEMOISELLE LEAU PRIVÉE on white background

And the refillable flacon, designed to resemble a crystal glass, exudes the bonhomie of a Paris speakeasy.

Boy Smells Tantrum Cologne de Parfum on white background

Bvlgari Allegra Fantasia Veneta Eau de Parfum on my background

Angels Share by KILIAN Paris on white background

LAFCO Retreat Signature Candle on white background

Hyascent Urban Tomboy on white background

Saje Mindful Pocket Farmacy on white background