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Haven’t you heard?Black mascarais dead.
Collage: Laneen Wells; Source images: Allure editors
And what better way to kick off your soft girl era than with brown?
It’s a happy medium between black and even more vibrant mascaras like neon green orburgundy.
Call it a low-risk, high-reward endeavor.
Sarah Han applying Tower 28 Beauty MakeWaves Mascara in Drift.
Multiple coats look great with this mascara, too.
Han before applying Tower 28 Beauty MakeWaves Mascara in Drift.
Han after applying Tower 28 Beauty MakeWaves Mascara in Drift.
Han before applying Tower 28 Beauty MakeWaves Mascara in Drift.
I feel the same way about black eyeliner, for the record," says commerce editorSarah Han.
“The formula is super buildable without reaching clumpy territory.
(After all, its in the name.)
Han after applying Tower 28 Beauty MakeWaves Mascara in Drift.
Richards after applying YSL Lash Clash Extreme Volume Mascara in Brown.
Oh, and itwill notsmudgeonto your lids or undereye area.
Hoffmann before applying mascara.
Bianca Richards applying YSL Lash Clash Extreme Volume Mascara in Brown.
Hoffmann after applying Tarte Tartelette Tubing Mascara in Brown.
“What’s dramatic about a natural brown shade?
Ophthalmologists tested the formula to ensure it won’t irritate sensitive eyes or anyone who wears contact lenses.
Richards before mascara.
Dall’Asen before applying mascara.
Dall’Asen after applying Glossier Lash Slick in Brown.
kind of look.”
Richards after applying YSL Lash Clash Extreme Volume Mascara in Brown.
Why it’s worth it:Here’s a $5 choice that feelsand looksa lot more expensive.
The formula is meant to lengthen, making this a great option for anyone with short lashes.
Gutierrez before applying mascara.
Allurecommerce writer Jennifer Hussein applying the Benefit BadGal Bang Mascara in Rebel Brown
Gutierrez after applying Essence Lash Princess Mascara in Brown.
“It lasts all day with no smudges,” says Melluso.
Even for the baby-est of lashes, Lash Idole lends an enviable fanned-out effect without any mess.
Hussein before applying the Benefit BadGal Bang Mascara in Rebel Brown
It grabs every tiny lash without poking or smudging against my hooded lids.
This lengthening mascara’s cocoa-brown pigment effortlessly creates skyscraper-long lashes that’ll tie any no-makeup makeup look together.
This pick also acts as a curling mascara, thanks to its unique, ultra-thin nylon bristle wand applicator.
Hussein after applying the Benefit BadGal Bang Mascara in Rebel Brown
Benefits:lengthening, volumizing.
Brown mascaras are ideal for accentuating lashes without looking like makeup was applied.
Starting at the base of your lashes, lightly swipe up, coating each lash.
Sarah Hoffmann applying Tarte Tartelette Tubing Mascara in Brown.
To separate your lashes while you apply, wiggle the wand as you sweep the formula toward the tips.
Repeat as needed for your desired results and keep in mind that some mascaras dry faster than others.
Does the brand offer a wide, inclusive shade range with all skin tones and undertones?
Hoffmann before applying mascara.
Is it safe for readers who have sensitive skin or wear contact lenses?
Is it on the affordable side or more of a splurge?
Is the packaging consciously designed or needlessly wasteful?
Hoffmann after applying Tarte Tartelette Tubing Mascara in Brown.
This ensures our testing base spans different skin tones, genders, and dermatological conditions.
For more on what’s involved in our reporting, check out our completereview process and methodology page.
Our staff and testers
A beauty product is a personal purchase.
Nicola Dall’Asen applying Glossier Lash Slick in Brown.
More gorgeous eye makeup to dig into:
Done reading?
Dall’Asen before applying mascara.
Dall’Asen after applying Glossier Lash Slick in Brown.
Talia Gutierrez applying Essence Lash Princess False Lash Effect Mascara in Brown.
Gutierrez before applying mascara.
Gutierrez after applying Essence Lash Princess Mascara in Brown.
