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Smell makes a lasting impression, sometimes hitting you before the visual does.
Collage: Gabrielle Castrillon; Source images: Courtesy of brands
While Santal 33 is still as omnipresent as ever, we prefer The Matcha.
Not unlike matcha in Japanese culture, theres a sense of sophisticated polish to this.
Affordable and not overbearing, its a scent youll likely love smelling over and over again.
Think of it as more of a passed note in class than a full-on Twitch broadcast.
Look no further than Bleu de Chanel.
Plus, it transitions from day to night quite well and is a great year-round scent.
Founder Ben Gorham takes a minimalist approach with his fragrances, favoring fewer but harmonious notes.
On the flip side,Mojave Ghost Alcohol-Freeis water-based for an easier-and-breezier scent.
Its subtle confidence, not overwhelming swagger, courtesy of its notes of amber, tonka, and cardamom.
& Durga Cowboy Grass Eau de Parfum
D.S.
Those earthier base notes eventually give way to thetop citrus ones, allowing for a fun juxtaposition.
Kilians Old Fashioned draws inspiration from the timeless drinkthink sweet and smooth with just the right amount of punch.
Berenice Watteau, a DSM-Firmenich perfumer, concurs with the personal approach.
The most important thing is to find something that resonates with you, she tells us.
Scent is deeply personal, and it should evoke emotion or memory.
Watteau, meanwhile, offers up some practical app notes.
There are a few techniques to help extend the wear of your cologne, she informs us.
These areas generate heat, which helps diffuse the scent throughout the day.
For even better longevity, layering is always suggested.
Spraying onto fabriccan also help, as textiles absorb fragrance differently than skin.
But above all, she stresses how you take care of the bottle and also informs its lifespan.
Storing your fragrance properly is keykeep it away from light and heat.
A well-preserved fragrance will always perform at its best.
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