All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

That’s the mantra we repeat to ourselves whenever the going gets tough a.k.a.

Best haircare brands at Target a collage of TPH by Taraji Function of Beauty Kristin Ess and Madison Reed products on a…

Channing Smith /Allure

This is all evidenced by the motherlode of all retailers,Target.

And, of course, they’re all incredibly wallet-friendly.

From tried-and-true brands likeConairandEva NYCto curly hair favorites likeImbueandAfrican Pride, the options are endless.

Kristin Ess Ultra Hydrating Curl CoWash on white background

With this brand, it’s all about creating luxurious formulas at an attainable price tag.

You’d be pressed to find a soul whodoesn’twant to sport great hair at all times.

Now that’s impressive.

Madison Reed Radiant Hair Color Kit on white background

Looking for a new product to try?

The cause of such good fortune?

Fan-favorite SheaMoisture, of course.

Odele Air Dry Styler on white background

TheSheaMoisture Coconut and Hibiscus Curl Enhancing Smoothiewon theAllure2020 Readers' Choice Award and it’s well-deserved.

The leave-in cream styler is exceptionally conditioning and leaves curls feeling bouncy and smoother than velvet.

There, we said it.

SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie on white background

canary yellow for scalp-care products, turquoise for cleansing products, and charcoal gray for moisturizing products.

And they make itincrediblyeasy to do.

targeted solutions designed to address a specific hair-care concern be it frizz, dandruff, dryness, and more.

InfinitiPRO by Conair SmoothWrap Hair Dryer on white background

Exceptional hair, here you come.

Looking for something especially worthy to try?

TheBevel Men’s Shave Kithas raked in a plethora of positive reviews.

8 Best Hair Oils That Make Our Strands Look Like New

The brand offers a slew of hair-care products that are free of sulfates, parabens, and phthalates.

These not only leave your hair smelling delicious, but conditioned and nourished, too.

The goal is to enhance your tresses to the point where you feel extra empowered to show them off.

7 Best Boar Bristle Brushes for Impossibly Glossy Hair

Pro tip: Spritz the formula onto dry hands for instant, thirst-quenching benefits.

53 Best Gifts for Women to Totally Make Her Day

Don’t Forget: Your Lips Need Sun Protection, Too

OGX Renewing  Argan Oil of Morocco Shampoo on white background

A black tub of TPH Mask On Conditioning Mask on white background

Function of Beauty Wavy Hair Shampoo on white background

Pantene Miracle Rescue 10in1 Multitasking Spray on white background

Bevel Shaving Kit for Men on white background

Eva NYC Therapy Session Hair Mask on white background

John Frieda Blue Crush for Brunettes Shampoo on white background

African Pride Moisture Miracle Aloe and Coconut Water Detangle and Condition PreShampoo on white background

Aussie Miracle Curls Refresher Spray Gel on white background

Imbue Coil Rejoicing Leave In Conditioner on white background

Climaplex Multi Benefit Hair Styling Spray on white background

Suave Essentials Daily Clarifying Shampoo on white background