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There’s no denying that thedrugstore beauty aislehas gotten some upgrades in the past few years.

Three side by side images of a woman and man wearing colorful eyeshadow with their hair pulled back in front of a tree

Photographer:Jacq Harriet;Fashion stylist:Herin Choi;Hair:Eric R. Williams;Makeup:Mariko Herano;Models:Laura at Elite, Cory at New Pandemics, Aalyah at IMG

Next to the simple cleansers and moisturizers it’s possible for you to now findretinolandhyaluronic acid serums.

Makeup brands are keeping up with emerging trends, including with skin tint andcream blushlaunches.

And the hair-care aisle has gotten a few reboots with more options for curls and coils.

TRESemm Keratin Repair Shampoo on white background

It’s part of the reason why we have ourSteals category.

Our only requirement for theSteals category: The product has to be $11 or less.

Without further delay, here are the2021AllureBest of Beauty Award winnersin theSteals category.

Suave Pink Smooth Performer Shampoo on white backgrounc

The proteins inTresemme Keratin Repair Shampoo and Conditionerrestore sleekness by plugging up those microscopic holes for a microscopic fee.

Thepurple pigmentsinOGX Blonde Enhance + Purple Toning Shampooget to the root of the problem by neutralizing yellow undertones.

), theleave-inAussie Miracle Coils Stretching Creamorganizes curls and elongates tight spirals.

OGX Blonde Enhance and Purple Toning Shampoo on white background

Makeup:E.L.F.

Cosmetics Big Mood Mascara

E.L.F.

Cosmetics Big Mood Mascara

The oversize brush ofE.L.F.

Herbal Essences Argan Oil and Aloe Hair Mask on white background

When the gleam fades, the suppleness stays for hours.

(One thing that’s different, though: The 2021 formula is paraben-free.)

Skin:Biore Brightening Exfoliating Scrub

Biore

Biore Brightening Exfoliating Scrub

Anyhumble scrubcan polish skin.

Revlon Colorstay Ultimate Suede in Couture on white background

(We can’t get enough of the Tropical Breeze scent.)

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Pantene Miracle Rescue Intense Rescue Shot on white background

Hask Tea Tree Oil and Rosemary 5in1 LeaveIn Spray on white background

Aussie Miracle Coils Stretching Cream on white background

e.l.f. Cosmetics Big Mood Mascara on white background

Flower Beauty The Skinny Microbrow Pencil on white background

Maybelline New York Lifter Gloss on white background

CoverGirl Clean Fresh Skin Milk Foundation on white background

Essence Makeup Fix  Last 18H MakeUp Fixing Spray on white background

Cetaphil Daily Facial Cleanser on white background

Ponds Lifting  Brightening Eye Cream on white background

Burts Bees Rescue Balm on white background

The INKEY List Retinol on white background

Biore Brightening Exfoliating Scrub on white background

St. Ives Acne Control Spot Treatment on white background

Baylis  Harding Goodness Rose  Geranium Hand Wash on white background

Alba Botanica Acnedote Face  Body Scrub on white background

NIVEA Breathable Body Lotion on white background

Jergens Ultra Healing Hand  Body Cream with Plant Protein Complex on white background