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The year is 2024, and the influence ofAyurvedain the beauty and wellness landscape cannot be denied.
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Well get to why in a minute but first, lets set the record straight.
What is Ayurveda?
The balance of the dynamic energy of these threedoshasis purported to achieve harmony in the body.
Within the Indian subcontinent, Ayurveda serves as a traditional medicine system often practiced in tandem with Western medicine.
A2018 surveyfound that 80% of Indian households are consuming some form of Ayurvedic medicine.
Ajmera stumbled upon one such example of this during a visit to a popular Ayurvedic spa in Los Angeles.
Ajmera says she would not have experienced this in India.
The misinformation could ultimately deter people from trying more Ayurvedic products.
And if they dont have a beneficial experience, they might lose trust in thesciencebehind it, she adds.
It isnt uncommon to find skin-care products using Ayurvedic ingredients without mentioning the science behind it, Ranavat says.
Its a vast field with room for interpretation, and different brands may emphasize different aspects of Ayurvedic knowledge.
This is what makes it exciting, Mehta says.
