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A five-question quiz to determine themoisturizerthats best for your skin throw in?
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A gear that scans your complexion to match you to your perfectconcealer?
Thats AI, too.
What is predictive versus generative AI?
Predictive AI and generative AI are two different types of artificial intelligence.
ChatGPT is perhaps the best-known example of generative AI in-action.
How do beauty companies use AI?
AI-centered machineslikeLuums AI lash extension machineandNimbleandClockworksrobot manicure devicesalso fall under this category.
Even a multi-step quiz that might feel bespoke is probably just using predictive AI.
Many companies engage in AI-washing to draw in customers by presenting their products as technologically advanced, says Arora.
AsAllurehas previously reported,AI facial recognition systems work the worst for Black women.
