All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
Let’s get one thing straight here: there ain’t no shame in thedrugstore makeup game.
Courtesy of brands | Channing Smith
Now, we get it.
So, where do you start?
We rounded up the11 best drugstore brandsand our favorite products from each.
For only $5,Colourpop’s Pressed Powder Blushdelivers high-quality pigment with a low price tag.
Regardless of which you pick, yourcheekswill have a healthy flush to them.
ThisBest of Beauty winnercomes in 14 shades and gives a glowing, dewy finish that lasts all day long.
Even the packaging is conscientious of sustainability, as it is made with 80 percent recycled paper.
The2022 Best of Beauty-winningCoverGirl Exhibitionist Lash Enhancing Liquid Eyelinerallows you to create a super sharp cat eye with ease.
Bite Size Eyeshadow Palette
Target
E.L.F.
Brow Lift
Walmart
Available in eight different shade options, theE.L.F.
Bite Size Eye Shadow Palettesmake creating a put-together eye look easy as pie.
Plus, the formula of these shadows is uber-opaque, yet also so easy to blend.
’s Brow Liftisn’t your ordinarybrow gel.
This 2022 Best of Beauty winner lifts, tames, and sculpts brows to give a lifted effect.
New York City-based makeup artistChristian Bricenosays it’ll simply just keep brows looking fluffy and in place.
Just dip your spoolie into the formula and brush brows up and out to your desired shape.
Essence
Essence Brighten Up!
Banana Powder
Essence Soft & Precise Lip Pencil
Brighten up those under eyes with theEssence Brighten Up!
This formula is pressed matte powder that instantly sets your base makeup for all-day wear.
Once set you’ll notice less oil, hidden pores, and zero creasing.
This silky formula is available in nine berry-nude hues and is long-lasting, so touchups will be minimal.
Flower Beauty’s Warrior Princess Mascaraholds the richest pigment, so when they say it’s black, itisblack.
Senior commerce writer Angela Trakoshis was so impressed by it.
Sign us up.Jason Wu’sbeauty line is prestige on a budget.
Want your skin but better?
TheL’Oreal Paris Skin Paradise Water-Infused Tinted Moisturizeris for you.
Plus, it’s oil-free, so no need to worry about clogged pores or congestion.
No wonder it was awarded a2022 Best of Beauty Award.
“My sparse lashes looked remarkably fuller without any weigh-down,” says one Allure tester.
Yep, you read that right.
Briceno loves the versatility of theMilani Super Charged Cheek and Lip.
NYX Professional Makeup
NYX Cosmetics
NYX Professional Makeup Lift & Tint!
Brow Tinthas the finest tip and buildable formula.
Plus, it’s available in ten shades, so there’s something for everyone.
Ah, theperfect nude palette you really can’t beat it, especially for less than $20.
Did we mention it’s a2022 Best of Beauty winner?
Now you must be convinced to add it to your cart.
This creamy concealer iscaffeineandvitamin Cinfused so it brightens under the eyes and dark spots upon app.
For more of our favorite drugstore reads:
Done reading?
