All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

Around here, it’s not just new year, new makeup; it’s newday, new makeup.

Charlotte Tilbury foundation Pat McGrath Labs palette and Benefit primer on a pink marble background

Allure/Soleil Summer

We’re sharing the new makeup and fragrances dropping in January that we recommend adding to your cart.

The new Danessa Myricks Infinite Chrome Micropencil definitely answers the call by being versatile, stunning, and long-wearing.

Hello Kitty doesn’t have a mouth, so let her live vicariously through you.

Danessa Myricks Infinite Chrome Micropencil in Emerald on white background

Skin looks smooth and even as the antioxidant formula helps ward off damage from pollutants.

They work beautifully dry or wet, and the saturation is truly worthy of high society.

But if you’ve ever wished for it to be a little more breathable, your time has come.

Pixi  Hello Kitty Lip Tone on white background

The super-thickening formula is all about major volume, but it doesn’t skimp on length either.

The applicator brush is quick thick itself and densely packed with bristles for even distribution.

Our favorite part, though, may just be the push-cap packaging soinnovative.

Diptyque Eau Rose Eau de Parfum on white background

Seriously, where did our pores go?

We’re honestly not entirely sure how we can even go back to non-scented makeup brushes ever again.

Power Grip Primer

E.L.F.

Clove  Hallow Locked Down Long Wear Eye Primer on white background

That means it’s hydrating and soothing your skin while it’s keeping your base in place.

And even if you don’t wear foundation over it, you’ll get to enjoy a soft-focus effect.

Consider this your “I may run into someone I know while I’m running this errand” product.

Charlotte Tilbury Beautiful Skin Foundation on white background

The new RMS Beauty Eyelights provide that sense of accomplishment with metallic, non-creasing creaminess.

And while it’s on, making your lashes look luscious, it’s also conditioning them withargan oil.

You get a satiny finish without a heavy feel, and it helps foundation glide and stay on effortlessly.

8 Best Lip Stains for a Long-Wearing Wash of Color

These Undereye Masks Are Power Naps for Your Face

The Best Moisturizers for Oily Skin, No Matter the Season

Your Makeup Isn’t Going Anywhere With These Setting Sprays

Pat McGrath MTHRSHP Diamond of Water Palette on white background

Benefit The Porefessional Lite Primer on white background

Makeup Revolution 5D Lash Pow Mascara on white background

Florence by Mills You MatteR Mattifying Translucent Powder on white background

Boy Smells Hinoki Fantôme Eau de Parfum on white background

Essence Coffee to Glow Scented Highlighter Brush on white background

E.L.F. Power Grip Primer on white background

Morphe Sweetest Tea 35T Artistry Palette on white background

Pacifica Kind Tint Tinted Serum on white background

RMS Beauty Eyelights on white background

Caliray Come Hell or High Water Tubing Mascara on white background

Smashbox Photo Finish Correct AntiRedness Primer on white background

Rare Beauty Always an Optimist Soft Radiance Setting Powder on white background

Colourpop Get ‘Em Tiger Lunar New Year Collection on white background