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With thousands to choose from, how anyone is supposed to find their scent?
Getty Images / Design by Bella Geraci
And no one knows better what smells good to you than you except for maybe a robot.
Artificial intelligence (AI) has gotten nosy and started challenging the classical paradigms of fragrance discovery and creation.
Some are calling it the ChatGPT of fragrance development.
(A new provisional agreement was reached on December 5.)
Using AI as a tool is very exciting, saysCarlos Huber, an independent fragrance developer and founder ofArquiste.
I think there’s huge potential to create a future of very refined, precise perfumery.
However, that doesnt outweigh what has been historically poured into a bottle.
[AI] will never substitute a perfumer or fragrance designer fully.
It will always lack the human touch.
(Thats much faster than you could perform a sniff test on 47 fragrances.)
So, dorobotshave a keen sense of what youd like to smell?
Fragrance designerMindy Yangis optimistic and believes that AI technology will propel fragrance to be more personal than ever.
And as early as next year, we might have a clearer picture.
Brands are starting to experiment with AI in mainstream launches.
Even so, we cant quite put our noses on this concept just yet.
Do we need a robot to be our sixth sense?
Only time will tell.
Read more about fragrance.
Now watch Charli D’Amelio react to TikTok trends.
