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There was a time when one makeup trend ruled a season.
From left to right: Courtesy of Rowi Singh; Courtesy of Valentino; Getty Images: remaining images.
If there is one unifying message, its simply to embrace makeup to its fullest.
Everyone can take makeup exactly where they want to and anyone can be an artist.
Backstage, makeup artists experimented with a range of aesthetics, from glamorous and goth to angelic and ethereal.
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(Spoiler: it involves a lot of sparkle and intricate liner.)
Celebrities are having fun with blush while their makeup artists are finding subtle new ways tohighlight and contour.
AtAllure, its no secret that we believe the wordtrend has little meaningin the TikTok era.
Diego Villarreal
I feel like these cool tones are literally cooler, more of the moment, than warm colors.
This might be because they seem a bit unusual."
Then, Id say just play and see what works for you, she says.
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Cool colors arent limited to neutrals, either.
Lilac complements every skin tone beautifully.
If you need additional inspiration, London-based makeup artistDasha Taivassuggests diving into a bit of makeup history.
The moody, transitional energy of fall is perfect for a deep cranberry hue, says Violette.
On the other end of the spectrum, you might wear cranberry with very little other makeup.
It doesnt matter what you call it, the worlds obsession with a glowing complexion isnt going anywhere.
The trick to translating glass skin into real life starts with having a diligent skin-care prep.
It feels like youre caring for yourself and feeding your skin.
Taivas says you might also use radiance-inducing makeup to achieve this look.
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Just double-check its formulated to enhance dewiness (rather than add shimmer).
Ultra-luminous skin isnt solely about skin care and shiny makeup, however.
You need some balance, you don’t want to be shiny all over your face, says Soleimani.
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To avoid this, she recommends reaching for a soft-matte cream concealer to spot treat along the T-zone.
The makeup is characterized by glitter or metallic eye shadows, unusual eye shadow shapes, and rhinestones.
People want to look like AI or an avatar, Diaz adds.
And were talking about a lot of people.
Pinterest notes a 6,030% increase in searches for Y3K outfits in itssummer 2024 trend report.
As the Y3K aesthetic is based entirely on your vision of the future, there are no rules.
Grab your sparkliest, shiniest makeup and let your imagination run wild.
says New York-based makeup artistVincent Oquendoand hes right.
People are wearing it, talking about it, and buying it more than ever before.
Luar/GoRunway
Sabrina CarpenterandHailey Biebermight have a little something to do with this years blush boom.
So might all of the exciting new launches from the past few years.
It could also just be that people are finally discovering the power of a good blush.
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It evokes energy in the skin and really makes you feel alive and look awake.
Were not going to tell you how to wear your blush.
Gone are the days of only wearing it very strategically to enhance your face shape.
Courtesy of Rowi Singh
It really depends on the person, says Soleimani.
Maybe you want to wear it high up or in the center of your cheeks.
Its about wearing it in a way that makes you feel most comfortable or fits best with your personality.
Oquendo learned this firsthand when working with Yara Shahidi for Saint Laurents fall 2024 show.
At first it felt a little out of character, but the final result looked so gorgeous.
When it comes to what you should have in your kit, this look doesnt require much.
For the eyes, you need a good, long-lasting black eyeliner pencil (we like R.E.M.
Pat McGrath Labs
PermaGel Ultra Glide Eye Pencil
r.e.m.
Im obsessed with lashes to the point where I cant buy anymore right now.
I probably own 400 pairs, Flowers adds.
She also likes the Rokael Beauty lashes in Moon Gleam, Luna, and Full Moon.
Of course, false lashes are notoriously finicky even for seasoned makeup wearers.
This hides the lash band, she says.
(Remember, you want it to be tacky, not goopy.)
It brings light to the face just as a pair of dainty sparkly earrings would, says Soleimani.
Courtesy of Rowi Singh
Its taking metallics back and bringing it to a place where it just glistens.
Its a little bit of something you see when you blink, she explains.
I wanted a pop of light reflection, explains Simone.
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This wasnt about approaching the metallic shades as actual makeup.
It can feel that nonchalant.
The benefit of this technique?
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There are multiple ways to try this out.
The shine sandwich gives the skin a luminous, otherworldly effect, she says.
Sculpting with light doesnt require shimmer, either.
Oquendo has been using the Hourglass Vanish Concealer on his celebrity clients to sculpt with light.
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Schiaparelli/GoRunway
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