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“Omigod, my color!”
Courtesy Luna Magic
she recalls, looking back at IMAN Cosmetics' impact.
Same for Black Radiance.
“Those were my drugstore beauty buys,” she says.
Mabel (L) and Shaira Frías
Aside from the higher-priced M.A.C.
Today, aninclusive shade rangefrom the onset is a lot more commonplace in cosmetics than in years past.
“We didn’t go into this thinking, ‘This is anAfro-Latina brand.’
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The two sisters were raised in a New York City household that embraced Blackness.
We love it and take so much pride and honor.”
In some ways, we are fighting against stereotypes."
Inside Luna Magic’s first warehouse.
Appearing on Spanish-language news programs, such as Telemundo’sAcceso Total, has helped with that fight.
And this specific curiosity in itself exposes the erasure of Black people within Latin American or Latinx content.
“Growing up, you didn’t see women like us on TV.
Shaira and Mabel onShark Tank
“I saw beyond [my initial worry].
We were inspiring girls because of how we look.
They’re now saying, ‘We can do that?’
We can be successful!
We can be entrepreneurs!”
Inside Luna Magic’s first warehouse.
Latin television’s also honed in on the Frias sisters' immigrant connection.
“[For them] it’s more of, yes, you guys are Afro-Latina.
But it’s also about the immigrant experience,” says Shaira.
“Like us being first-generation Americans and going to college.
That’s where they focus more, after us being Afro-Latina.”
Mabel attributes this to the fact that “in Latin culture, the American Dream is the North Star.
Plus, the success doesnt lie.”
“So now we can also talk about makeup, culture, and business,” she says.
(Scott’s episode, in which she pitches alongside Range’s Myisha Fantroy,airedthis past February).
“We all keep inspiring one another.”
“We can all succeed.
“It’s good for the community,” Shaira adds.
As Shaira says about Mabel, “She’s the base to my mascara.”
White buyers come in third and are most interested in Va-Va Pink.
“Like, how we’ve manifested it is a comic thing, to begin with.
But it’s about energy.
We’re inspired by women in our community.
Were inspired by a day in the life of us having a mood.”
“Whenever we put #lunamood, were just saying, ‘Can you feel these vibes?’
Good vibes, good energy, and positivity,” says Shaira.
“People can feel our energy!”
“We also get, ‘Wow, you guys are sisters.
You guys are so cute together.
And for the products, great quality for the price.’
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